Meet Kait of Nowaday Studio - Camp Rover Conference 2024 Design Sponsor
If you haven’t figured it out yet, the team at Nowdays are our web designers and collaborators, and brand partners in bringing together what is Camp Rover. If you’ve ever developed a brand before you’ll know it’s no small feat but we worked through changes, iterations, maybe tweaks and now we’re here! We’re very thankful to have them on the team and now as design partners for Camp Rover Conference 2024.
Here’s a little more about Kait Day (she/her) of Nowaday Studio through a little get-to-know Our Sponsors interview.
What is the hardest part about what you do?
Balancing A LOT of roles. Nowaday is still a pretty small, scrappy agency and while we have big dreams and plans for growth, I'm still very involved in client work and the day-to-day. I act as a manager, creative director, designer, marketing strategist, HR, bookkeeper, PR, admin – the list goes on! I love it but it's also hard to make time for deep, creative/strategic work when I'm balancing so many roles.
What is the all-time dream part of your job? The thing you still pinch yourself that you get to do? And, tell the people how often you actually get to do it.
Working with clients to help them make breakthroughs in their business through marketing. I LOVE helping clients take a million thoughts and ideas, and figure out their big picture, their why, and how they can genuinely communicate and connect with their ideal audience. I love the challenge of putting a marketing strategy together and watching it help a business grow. I'm a sucker for a good makeover/transformation.
If you could tell your Day 1 starting-a-biz-self one thing what would it be?
Trust yourself and your gut. Be brave and upfront.
Someone wants to get into marketing/creative work. What advice - from an expert - would have saved you a lot of time, sweat, and tears?
If someone is thinking about getting into marketing/creative work as a career or business – I'd recommend taking courses on the "less pretty" side of marketing. While I love planning photo shoots and content calendars, the numbers matter and understanding analytics and things like Google Ads and SEO will really help you take things to the next level as a marketer.
Fun fact about you or your biz?
I started my business immediately after going through a separation/divorce and I ended up naming it Nowaday as a play on my new, chosen last name, Day.
Fav book? Fav show? All your time go to movies while working?
Current fav book that I'm still thinking about: Biography of X. A fav show I just rewatched: Normal People.
Closing thoughts for the Camp Rover Community?
I'm excited to meet people in different creative fields! We have so much to learn from each other and Camp Rover is a great catalyst to make that happen.